After two decades living Dubai’s fast-paced life style, I transferred to the cradle of the Renaissance, Florence. Although I relocated 4350km to the northwest, the change was more than a change in GPS coordinates. My new city has shifted my way of life, my perspective, my approach to design. I have rediscovered how my environment influences my way of thinking and ideas.
In Dubai, I thrived on the pace, the frenetic energy, and the multi-cultural masala energy. We all did big things fast. Everyday was a rush, in all senses of the word. Maintaining this pace accelerated my learning, and I developed the ability to churn the work. However, over a 20-year period I became less attuned to deep work. The two decade long adrenalin rush
My new (yet old) city of Firenze reversed that effect.
In Dubai, I always travelled by car. In Firenze, I travel by foot or by bicycle. I’m taking in a lot more of my surroundings. There is much to admire and appreciate. The urban spaces, the architecture, great masterpieces and more. But Firenze is not a simply a collection of grand architecture and monuments – it is a context that cultivates a certain culture. This particular city was home to some amazingly creative people: Dante, Michelangelo, Leonardo da Vinci, Brunelleschi (to name but a few, and notwithstanding the women who just may have been missed from the history books). All of these people were deep thinkers. Deep workers.
Slowing down is a requisite for Deep Work. I know, not just because I read the book, (thanks to by brother for sending me a copy in Dubai – was that a hint?), but also because Firenze is a city that teaches you to slow down.
Fun Fact: Did you know Tuscany is the birthplace of the slow food movement? Figures.
The fabric of the city: narrow streets, timeless piazzas (sorry native l’italiano speakers!), vibrant markets, and architectural detail demands appreciation. In universal design language, a high degree of variety creates interest.
The city itself is an expression of the hallmarks of Italian culture – passion for design excellence and appreciation for the sweet (slow) life. This is a place where wandering is fun. I do it often now. Going out, without a plan, allowing myself, and my mind to wander. This mind-wandering space is where ideas spring to life.
Suggested Reading: Wired to Create by Scott Barry Kaufman and Carolyn Gregoire.
This book speaks to the power of mind wandering and should be of interest to anyone in the “creative” industries. (Which industry is not creative?). Or better yet, set yourself up for some mind-wandering first hand. Spend time in your favourite outdoor place (yes, I do think outdoor places are better for it) senza device or agenda.
Moving to Firenze was every degree the change in mindset I needed. My new environment has re-inspired me personally and professionally. I am again passionate about design and the potential to transform cities and people’s lives. Perhaps unsurprisingly, I have learnt how our surroundings profoundly influences not only who we are, but also what we create.
